Summer Fantasy Is Here — Let’s Make This Our Biggest Summer Launch Yet!

The Feng Cha Team
Jun 16
2 min read

Dear Team,

We are excited to officially launch Summer Fantasy, our newest limited-time beverage, beginning June 20.

Summer Fantasy combines mango, coconut, watermelon, and sago into a refreshing tropical beverage that delivers a vibrant, vacation-inspired flavor profile perfect for the summer season.

More importantly, this launch is supported by a coordinated marketing campaign designed to drive traffic, increase average ticket size, generate social engagement, and create excitement throughout the summer season.

Why This Launch Matters

Summer Fantasy is more than just a new drink.

This launch combines:

A limited-time seasonal beverage
A compelling promotional offer
Social media engagement
App, SMS, and email marketing
In-store merchandising
User-generated content initiatives

Our goal is simple:

Drive traffic, increase sales, and create momentum throughout the summer season.

Summer Fantasy Promotion

June 20 Only

Buy One Summer Fantasy, Get Any Second Drink 50% Off

To help drive trial and increase sales, guests who purchase a Summer Fantasy will receive 50% off any second drink.

This promotion is designed to:

Drive trial of Summer Fantasy
Encourage group purchases
Increase average ticket size
Introduce guests to additional menu items
Bring both new and returning customers into stores

Promotion instructions are attached. Please print and review them with all team members prior to launch.

Marketing Support

To maximize awareness and participation, Home Office will support the campaign through:

Social Media Posts
App Push Notifications
Kiosk Graphics
SMS/Text Campaign
Email Newsletter
In-Store Marketing Materials
User-Generated Content Initiatives

This is one of our most coordinated seasonal launches to date, and we are committed to supporting stores throughout the campaign.

Important Dates

June 12 – Kiosk graphics go live

June 16 – Posters arrive in stores

June 18 – Summer Fantasy social media announcement

June 20 – Summer Fantasy Live Date

Action Required

Please complete the following before June 20:

☐ Train all team members on the Summer Fantasy recipe

☐ Review promotion mechanics with all cashiers and shift leaders

☐ Print and review the attached promotion instruction sheet

☐ Display all campaign posters immediately upon arrival

☐ Verify kiosk graphics are active and functioning properly

☐ Encourage team members to recommend Summer Fantasy to guests

☐ Engage with local participants on social media by liking, commenting on, and sharing contest entries when appropriate

Let’s Make It a Great Launch

Summer Fantasy is our first major seasonal beverage launch of the summer, and we are excited to support it with a fully integrated marketing campaign across social media, SMS, email, app, kiosks, influencer content, and in-store materials.

Thank you for your partnership and continued support. Together, let’s make Summer Fantasy a successful launch across the entire Feng Cha system.

Best,

FENG CHA Home Office