Large Employers

Why We Are a Good Fit for Large Employers Partnerships

Easy, low-cost way to boost employee morale
Our drinks are a simple, high-impact treat for employee appreciation days, milestone rewards, or staff incentives.
Flexible catering and pre-order options
We can accommodate specific timing, delivery needs, and quantity — with sealed, labeled drinks ready to go.
Great for staff celebrations & internal events
From department wins to holiday parties, we bring a fun, modern touch to company culture.
Appeals to diverse teams
With caffeine-free, dairy-free, low-sugar, and fruity options, we have something for every employee to enjoy.
Non-alcoholic, family-friendly choice
Ideal for office environments where professionalism and inclusivity are important.
Great for onboarding or training days
Help new hires feel welcome or energize full-day sessions with a special treat.
Supports retention and workplace satisfaction
Little perks like bubble tea can go a long way in making employees feel valued and engaged.
Social media-friendly for company culture posts
Great photo ops for the HR or marketing team to highlight team engagement on LinkedIn or internal platforms.
Encourages repeat and individual visits
Once employees try and love our drinks, they’re likely to visit your store during lunch, breaks, or after work.

Best Time to Run This Campaign

Throughout the year!

This campaign is best executed during those times when groups gather or when large employers host team meetings. During these times, employees, employers and houses of worship staff are in need of a quick pick-me-up to stay energized through the day. By providing refreshing, shareable drinks, we can help them recharge, making Feng Cha a go-to option they remember.

What This Campaign Does for Your Store

Increases Brand Visibility
Boosts In-Store Sales
Expands Customer Base
Enhances Brand Image
Encourages Repeat Visits
Drives Word-of-Mouth

OFFER

1 /
20% off a month

All large employer employees who present an ID get 20% off for the specified month.

Notes:

If 10 new guests are acquired, yearly spent will be 10 x $9.20 (discounted avg ticket size)*12 (annual frequency) = $1104

2 /
On-Site Booth at Company events

Set up a booth at key events and either:

Sell drinks on-site (pre-selected menu for speed), or
Offer samples to promote brand awareness and drive store traffic

Options:

Offer a QR code at your booth linking to a reward sign-up with a “free topping” or “$1 off your next visit” thank-you
Distribute fundraiser flyers for an upcoming give-back day
Provide discount cards valid only for the next 7 days to convert same-week traffic

3 /
$5 drinks for catering orders of 20 people or more

Offer a catering package with discounted drinks

Note:

If 5 to 10 catering orders are placed throughout the year, then revenue may range between $500 and $1000 annually.

4 /
Post a 20% off offer on the business Instagram

Work with the marketing team to run an Instagram promo offering 20% off for the month to any guest who shows their badge card in-store.

Note:

Kindly ensure that the event period is properly set

Preparation Checklist

To ensure everything is ready for the campaign, follow these steps:

Map Out Local Large Employers

Identify local Large Employers within a 3–5 mile radius. Use online searches or in-person visits to gather details.

Create a Contact List

Document Contact information:

Business Name
Business Type (e.g., ISD, Corporate Campus, Hospitals)
Number of Staffs (approximate)
Physical Address
Key Contact (e.g., Director of HR)
Contact Information

Prepare a Marketing Kit

Break Room Poster: Poster 30 inches, with discount details and Feng Cha’s contact information.
Menus and Business Cards: For team members to place orders.
Sample Drinks: Prepare 3–4 popular sample drinks to showcase quality and variety.

Steps

This is your Services Page. It's a great opportunity to provide information about the services you provide. Double click on the text box to start editing your content and make sure to add all the relevant details you want to share with site visitors.

Identify High-Impact Opportunities Based on Store Location

Evaluate store locations to identify areas suitable for local large employer events. Consider proximity to large employers, local demographics, and lifestyle preferences.

Example: Technology companies, banks, law firms, hospitals, and manufacturers present optimal opportunities.

Match Tactics to the Target Audience

Example: Utilize social media, in-person visits and LSM platforms to highlight flavorful, fun and unique beverages and promote catering events.

Choose Specific Groups to Target

Example: Partner with prominent local large employers to jointly promote events and drive attendance.

Develop a Relevant Offer

Develop attractive, brand-aligned offers that resonate with large employers.

Prepare Marketing Materials

Coordinate the creation and distribution of large employer themed promotional materials, ensuring brand consistency and professional presentation.

Execute the Strategy

Follow the outlined steps in the tactics library to implement the plan effectively. Track engagement and performance where possible and provide support to the franchisee as needed.

Messages

Here's some messages that we used please feel free to write your own, or if you need help with it, please contact your FBC for support

Outreach Email: Hello, I’m [Your Name], the General Manager of Feng Cha at [Location]. We’re excited to offer your employees a special discount this season! We provide both catering-size drinks for the team to share and individual drinks at a discount. Our drinks are perfect for team building or breakout sessions, and meetings during the day, offering an extra boost, plus the milk and sweetness to keep everyone energized for during their time here. In addition to our catering options, we’re also offering a 20% discount for your employees throughout this month. Anyone team member of your organization can show their ID and enjoy this discount on unlimited orders. This is our way of saying ‘thank you.’ If it’s okay with you, I’d love to leave a poster in your establishment to let your group know about this offer. Please feel free to try these samples and let us know what you think! If you don’t mind, may I follow up with you in a couple of days to see if you’d like to arrange a catering order with us Warm Regards, Your Name Position Store Location

Meeting Follow Up Email: Good Morning, Thank you so much for taking the time to meet with us to discuss the opportunities with [Business / Organization Name]. As we discussed, we’re excited about the opportunity to be part of that support system and explore how Feng Cha can contribute meaningfully. We're also looking forward to identifying ways this collaboration can positively impact our brand. I look forward to your follow-up email outlining the next steps and potential opportunities to move forward together. Respectfully, Terry D. Collinsworth

Post Event Follow Up: Dear [Contact’s Name], We are truly grateful for the opportunity to serve your team at [Business Name]! It was a pleasure being part of their day, and we hope our drinks brought a little extra energy and excitement to their workout. We sincerely hope we met your expectations and added some joy to their day. If there’s anything we can improve on, we would greatly appreciate your feedback. We’re always eager to learn and make our service even better. Thank you again, and we look forward to future opportunities to work together. Warm regards, [Your Name] [Your Store’s Location] Feng Cha

Marketing Materials

Template to use, we will update specific when needed.

Learn More?

Please reach out to your FBC to learn more details and see whether this could be a good strategy to implement in your market.