K - Pops

Why We Are a Good Fit for K-pop Events

Natural alignment with K-pop fan culture
Bubble tea is already beloved by K-pop fans — it’s fun, stylish, and part of the modern Asian pop experience.
Easy to co-brand with fan slogans or stickers
Add special sleeves, stickers, or cup tags for group orders or freebies — turns every drink into a collector’s item.
Affordable for fanbases to support
Our drinks are a fun way for fans to celebrate without spending a lot — ideal for cup sleeve events, mini concerts, or anniversary parties.
Perfect for pre/post-show meetups
Whether it's a concert day, fan gathering, or comeback celebration, we’re the go-to hangout spot for fans.
Drives new foot traffic & repeat visits
K-pop fans love showing loyalty — they’ll come back again and again during campaign periods and often bring friends.
Fun and safe gathering space
Bubble tea shops are ideal for community — no alcohol, family-friendly, cozy and inclusive for all ages.
Strengthens brand connection with Gen Z and Millennials
Shows your store is relevant, culturally aware, and connected to what young people love.
Boosts staff excitement too!
Your team gets to participate in a vibrant, colorful event that feels fresh and exciting — it’s not just “marketing,” it’s fun.

Best Time to Run This Campaign

Throughout the year

What This Campaign Does for Your Store

Increases Brand Visibility
Boosts In-Store Sales
Expands Customer Base
Enhances Brand Image
Encourages Repeat Visits
Drives Word-of-Mouth

OFFER

1 /
Varies by Organizer

Work with the organizer to determine the offer

Preparation Checklist

To ensure everything is ready for the campaign, follow these steps:

Identify Active K-Pop fan groups

Identify active K-Pop fan groups in your area through social media, community boards, and local meetups. Look up fan group pages, event calendars, and discussion forums to find contact information.

Create a Contact List

Document Contact information

Example Entry:

K-Pop Name: BTS
K-Pop Group Name: BTS Dallas Branch
Expected Fans and Guests: 500
Address: 1000 Main Dr, Dallas, TX 75035
Contact: John Doe
Phone: 469-296-1800

Prepare a Marketing Kit

Prepare Social Media: Prepare and post event on social media.
Prepare promotional cards: Pass out promotional cards to guests at event to encourage them return.
Cup Sleeves: Coordinate with contact to deliver and distribute cup sleeves

Steps

This is your Services Page. It's a great opportunity to provide information about the services you provide. Double click on the text box to start editing your content and make sure to add all the relevant details you want to share with site visitors.

Identify High-Impact Opportunities Based on Store Location

Assess store locations to identify prime areas suitable for hosting Kpop and cup sleeve events. Consider local demographics, foot traffic, and nearby attractions.

Example: Stores in high-traffic shopping centers or urban downtowns are ideal due to high visibility and accessibility.

Match Tactics to the Target Audience

Example: Utilize social media channels and digital advertising to target local Kpop fan groups and enthusiasts

Choose Specific Groups to Target

Example: Collaborate with local influencers, community organizations, and online fan groups to build strategic partnerships.

Develop a Relevant Offer

Design corporate-approved promotional offers appealing specifically to Kpop event attendees, ensuring alignment with brand standards.

Prepare Marketing Materials

Assist with the creation and dissemination of professionally designed Kpop-themed marketing materials, maintaining brand consistency.

Execute the Strategy

Follow the outlined steps in the tactics library to implement the plan effectively. Track engagement and performance where possible and provide support to the franchisee as needed.

Messages

Here's some messages that we used please feel free to write your own, or if you need help with it, please contact your FBC for support

Outreach Email: I hope this message finds you well! I’m reaching out on behalf of [Your Store Name], a local bubble tea shop with a strong interest in connecting with the K-pop community. We’ve seen the excitement and energy around K-pop cup sleeve events and fan gatherings, and we’d love to explore the opportunity to host a K-pop-themed event at our store. We believe our space, drinks, and atmosphere would be a great fit for your event — and we'd love to support your efforts with in-store promotions, custom drinks, and themed giveaways. Would you be open to chatting more about your upcoming schedule and how we could collaborate? We’re flexible with setup needs and happy to work with your creative direction. Looking forward to hearing from you! Warm Regards, Your Name Position Store Location

Meeting Follow Up Email: Good Morning, Thank you so much for taking the time to meet with us to discuss the opportunities with [Business / Organization Name]. As we discussed, we’re excited about the opportunity to be part of that support system and explore how Feng Cha can contribute meaningfully. We're also looking forward to identifying ways this collaboration can positively impact our brand. I look forward to your follow-up email outlining the next steps and potential opportunities to move forward together. Respectfully, Terry D. Collinsworth

Post Event Follow Up: Dear [Contact’s Name], We are truly grateful for the opportunity to host serve your [K-Pop Name]! It was a pleasure being part of such a special event. We hope our drinks brought a little extra energy and excitement and joy to everyone’s day. If there’s anything we can improve on, we would greatly appreciate your feedback. We’re always eager to learn and make our service even better. Thank you again, and we look forward to future opportunities to work together. Warm regards, [Your Name] [Your Store’s Location] Feng Cha

Marketing Materials

Template to use, we will update specific when needed.

Learn More?

Please reach out to your FBC to learn more details and see whether this could be a good strategy to implement in your market.