Gym &

Fitness Center

Why We Are a Good Fit for Gym & Fitness Center Partnerships

Healthy options that align with fitness goals
We offer smoothies, fruit teas, and low-sugar drinks that fit active lifestyles — not just indulgent treats.
Perfect post-workout refreshment
Cold, hydrating, and energizing — our drinks are a great way to cool down and recharge after a session.
Customizable for dietary needs
From no-dairy to no-sugar to antioxidant-rich ingredients, we can tailor offerings for different fitness preferences.
Great for member appreciation events
Gyms can wow their members with free drink days, workout challenges with rewards, or referral prizes featuring our drinks.
Low-cost, high-impact collaboration
Easy to set up — a few free drinks or samples can turn into lasting customer awareness and foot traffic.
Supports fitness center social media
Our drinks are highly visual and sharable — great for gym giveaways, trainer partnerships, or branded pop-ups.
Builds a positive, active brand image
Franchisees can show they're part of a healthy, motivated community — not just a place for sweets.
Ideal for group fitness celebrations
Post-Zumba, yoga, or bootcamp sessions? We're a hit for group hangouts or recovery rewards.
Opportunity for joint promotions
Cross-market with “work out + drink” punch cards, discounts for gym members, or fitness-themed drinks.
Helps gyms enhance the member experience
Offering variety and perks (like a cool drink after class) sets gyms apart — and we're an easy value-add.
Fun alternative to protein bars and shakes
A refreshing twist that still aligns with the post-workout vibe — especially with add-ins like basil seeds, collagen, or matcha.

Best Time to Run This Campaign

Throughout the year

What This Campaign Does for Your Store

Increases Brand Visibility
Boosts In-Store Sales
Expands Customer Base
Enhances Brand Image
Encourages Repeat Visits
Drives Word-of-Mouth

OFFER

1 /
20% off a month

All Gym members or employees who present an ID get 20% off for the specified month.

Notes:

If 10 new guests are acquired monthly, yearly spend will be 10 x $9.20 (avg discounted ticket size)*12 (annual frequency) = $1104

2 /
On-Site Booth at Gym / Fitness Center events

Set up a booth at key events and either:

Sell drinks on-site (pre-selected menu for speed), or
Offer samples to promote brand awareness and drive store traffic

Options:

Offer a QR code at your booth linking to a reward sign-up with a “free topping” or “$1 off your next visit” thank-you
Distribute fundraiser flyers for an upcoming give-back day
Provide discount cards valid only for the next 7 days to convert same-week traffic

3 /
$5 drinks for catering orders of 20 people or more

Offer a catering package with discounted drinks

Note:

If 5 to 10 catering orders are placed throughout the year, then revenue may range between $500 and $1000 annually.

4 /
Post a 20% off offer on the business Instagram

Work with the marketing team to run an Instagram promo offering 20% off for the month to any guest who shows their gym membership card in-store.

Note:

Kindly ensure that the event period is properly set

Preparation Checklist

To ensure everything is ready for the campaign, follow these steps:

Map Out Local Gyms / Fitness Centers

Identify gyms / fitness centers within a 3–5 mile (preferred) radius. Use online searches or in-person visits to gather details.

Create a Contact List

Document Contact information:

Business Name
Business Type (e.g., Community College, University)
Number of Members and Staffs (approximate)
Physical Address
Key Contact (e.g., Director of HR)
Contact Information

Example Entry:

Business Name: LA Fitness
Business Type: Gym
Members and Staffs: 500
Address: 4900 W University Dr, Prosper, TX 75078
Contact: Director of HR
Phone: (469) 296-5003

Prepare a Marketing Kit

Break Room Poster: Poster 30 inches, with discount details and Feng Cha’s contact information.
Menus and Business Cards: For team members to place orders.
Sample Drinks: Prepare 3–4 popular sample drinks to showcase quality and variety.

Steps

This is your Services Page. It's a great opportunity to provide information about the services you provide. Double click on the text box to start editing your content and make sure to add all the relevant details you want to share with site visitors.

Identify High-Impact Opportunities Based on Store Location

Evaluate store locations to identify areas suitable for gym partnership events. Consider proximity to fitness centers, local demographics, and lifestyle preferences.

Example: Stores near popular gyms, fitness studios, or health-conscious communities present optimal opportunities.

Match Tactics to the Target Audience

Formulate engagement tactics specifically designed to appeal to fitness-oriented communities and gym-goers, leveraging corporate resources effectively.

Example: Utilize social media and LSM platforms to highlight health benefits of beverages and promote events within fitness-focused online groups and communities.

Choose Specific Groups to Target

Example: Partner with prominent local gyms or influential fitness personalities to jointly promote events and drive attendance.

Develop a Relevant Offer

Example: Target increasing customer retention with loyalty app or custom punch cards. Give discounts on health focused beverages for gym catering events.

Prepare Marketing Materials

Example: Provide standardized promotional toolkits including digital flyers, social media graphics, and in-gym promotional posters.

Execute the Strategy

Follow the outlined steps in the tactics library to implement the plan effectively. Track engagement and performance where possible and provide support to the franchisee as needed.

Messages

Here's some messages that we used please feel free to write your own, or if you need help with it, please contact your FBC for support

Outreach Email: Hello, I’m [Your Name], the General Manager of Feng Cha at [Location]. We have recently launched a new wonderful healthy beverage and would love the opportunity to sample it to your gym members. We also brought some sample drinks and coupons for your team. We provide both catering-size drinks for the team to share and individual drinks at a discount. Our drinks are perfect for team meetings to keep everyone energized for their shifts. Optional In addition to our catering options, we’re also offering a 20% discount for your team members throughout this month. Anyone on your team can show their work badge and enjoy this discount on unlimited orders. This is our way of saying ‘thank you’ for all the hard work. If it’s okay with you, I’d love to leave a poster in your employee break room to let the team know about this offer. Please feel free to try these samples, and let us know what you think! If you don’t mind, may I follow up with you in a couple of days to see if we are able to set up a table or if you’d like to arrange a catering order with us?” Warm Regards, Your Name Position Store Location

Meeting Follow Up Email: Good Morning, Thank you so much for taking the time to meet with us to discuss the opportunities with [Business / Organization Name]. As we discussed, we’re excited about the opportunity to be part of that support system and explore how Feng Cha can contribute meaningfully. We're also looking forward to identifying ways this collaboration can positively impact our brand. I look forward to your follow-up email outlining the next steps and potential opportunities to move forward together. Respectfully, Terry D. Collinsworth

Post Event Follow Up: Dear [Contact’s Name], We are truly grateful for the opportunity to serve your team and members at [Gym Name]! It was a pleasure being part of their day, and we hope our drinks brought a little extra energy and excitement to their workout. We sincerely hope we met your expectations and added some joy to their day. If there’s anything we can improve on, we would greatly appreciate your feedback. We’re always eager to learn and make our service even better. Thank you again, and we look forward to future opportunities to work together. Warm regards, [Your Name] [Your Store’s Location] Feng Cha

Marketing Materials

Template to use, we will update specific when needed.

Learn More?

Please reach out to your FBC to learn more details and see whether this could be a good strategy to implement in your market.