Elementary to High School

Why We Are a Good Fit for Elementary to High School Partnerships

Affordable and easy to offer
Our drinks and snacks can fit into school budgets or be used for rewards without breaking the bank.
Great for student energy and morale
A fun drink can lift moods during exam weeks, sports events, or club celebrations.
Perfect for teacher appreciation
We’re a hit with faculty—surprising teachers with bubble tea on appreciation days builds goodwill and visibility.
Customizable for age-appropriate choices
We can offer caffeine-free, low-sugar, and fruit-based drinks perfect for younger students.
Supports academic and extracurricular incentives
Our drinks can be used as prizes for contests, honor roll rewards, or club fundraisers.
Fun alternative to traditional concessions
Great addition to school fairs, sports games, theater nights, or dances.
Friendly to school fundraising models
We can offer a portion of proceeds from school promotion days to go back to the school or PTA.
Family-friendly, non-alcoholic option
Safe and inclusive for all ages, ideal for school environments.

Best Time to Run This Campaign

There are many different ways to partner with local schools. The best time to run a certain campaign can depend on a variety of factors. For instance, fundraisers can occur throughout the school year but late August and early September, when the school year starts, is the peak time to engage with the schools. Back to school nights, spirit events, holidays, sports events, team sponsorships, PTA events, carnivals and fairs that occur throughout the year, all present great opportunities to engage with parents, students, and faculty who are in need of sponsorships as well as caffeine and a quick pick-me-up to stay energized through the day. By providing memorable experiences, sponsorship funds, and refreshing, shareable drinks, we can help build positive relationships, increase brand awareness, drive in store visits, and on-campus word of mouth recommendations.

What This Campaign Does for Your Store

These initiatives include partnering with the PTA, sponsoring fundraisers, club events and sports teams, setting up booths for seasonal festivals, carnivals, and school events.

These initiatives offer multiple benefits to boost visibility, drive sales, and grow your customer base:

Increases Brand Visibility: Engages a large, local audience within neighboring communities, putting Feng Cha top-of-mind for nearby schools, faculty and their families.
Boosts In-Store Sales: Turning students and faculty into advocates for the brand, will drive visits after school, after activities and sports and on weekends. In-store visits can also translate to future catering orders for schools and family events resulting in increased revenue. Successful events may lead to additional orders in the future, turning this campaign into a steady revenue stream.
Expands Customer Base: Introduces Feng Cha to people who may not typically drink bubble tea, opening doors to a new audience and encouraging non-boba drinkers to try something unique and enjoyable.
Enhances Brand Image: Demonstrates Feng Cha’s community support and appreciation for hardworking faculty, students and parents, solidifying a reputation as a community-focused business.
Encourages Repeat Visits: By possibly offering an exclusive student in-store discount, students are incentivized to return to Feng Cha for future purchases.
Drives Word-of-Mouth: Students, faculty and parents are likely to share their positive experience with others, spreading awareness to coworkers, friends, and family, helping build brand loyalty within the local community.

OFFER

1 /
20% of Event Sales Donated Back

You can host a fundraising event where 20% of attributed sales go back to a school organization. The school promotes the event (flyers, QR code, etc.) and their community shows up to support. Guests just need to mention the event or show the flyer when ordering.

Minimum Event Size:

We suggest a minimum of 50 guests, aiming for at least $400 in attributed sales.

At 20%, that’s an $80 donation to the school — a solid starting point and meaningful for them, while also bringing in new traffic for you.

Bonus Give-Back: 10% on Follow-Up Visits

To build longer-term loyalty, there’s an optional add-on:

Any guest from the event who signs up for the Rewards Program and completes a short form gets linked to the school.
You track their spend for the next 30 days.
You give back 10% of those tracked sales to the school.

Simple, and a great way to build repeat visits. For example:

If 15 attendees sign up and each visits 2 more times that month, spending around $9–$10 per visit, that’s ~$270 in new tracked spend. The school would get an extra $27, and you’re converting those guests into repeat customers.

Why It’s Worth It

If even 5–10 attendees become regulars (say 1 visit/month at $10.35 average), that’s $621–$1242 annually — not counting word of mouth or referrals. You’re building loyalty and visibility in a high school community for a relatively small give-back.

2 /
Sponsorship Shoutouts / Game Day Offers

20% off for team members
Free topping for ticket holders the day of the game
Team spirit promo like “Wear school colors, get 10% off”

Notes:

Always request something in return: flyer distribution, social post, inclusion in announcements, etc. It makes the event or offer more successful for both sides.

Examples:

20% off for volleyball team members

All volleyball players receive a drink at 20% off after every home game, or the whole season, if they come to the store in their uniform.

If 6 to12 players visit then that is 6 to 12 new guests acquired, yearly spend will range between 12 x $6 (avg discounted ticket size)*12 (annual frequency) = $432 to $864.

Additional revenue would increase due to marketing to more teams and groups.

3 /
On-Site Booth at School Events

Set up a booth at key school events — such as Game Days, PTA Nights, Club Fairs, or Welcome-Back Rallies — and either:

Sell drinks on-site (pre-selected menu for speed), or
Offer samples to promote brand awareness and drive store traffic

Options:

Offer a QR code at your booth linking to a reward sign-up with a “free topping” or “$1 off your next visit” thank-you
Distribute fundraiser flyers for an upcoming give-back day
Provide discount cards valid only for the next 7 days to convert same-week traffic

Preparation Checklist

To ensure everything is ready for the campaign, follow these steps:

Map Out and Identify Local Schools and Organizations

Identify elementary, middle and high schools within a 3–5 mile radius. Use online searches, school websites, student employees, or in-person visits to gather details. Identify key school representatives such as Director of Student Affairs, PTA Members, Club Advisors, Athletic Directors, and Event Coordinators.

Create a Contact List

Document each PTA, coach, director, or club advisors’ information:

School Name
School Type (e.g., Elementary, Middle, or High School)
Number of Students and Faculty (approximate)
Physical Address
Key Contact (e.g., Director of Student Affairs)
Contact Information

Example Entry:

School Name: Campbell High School
School Type: High School
Students and Faculty: 3000
Address: Main St, Dallas TX 75070
Contact: John Doe
Phone: 469-222-1000

Prepare a Marketing Kit

A Fundraising Brochure: an 8.5 x 11 document that details the terms of the fundraiser, or sponsorship offer and Feng Cha’s contact information.
Menus and Business Cards: For students, PTA and faculty to place orders.
Sample Drinks: Prepare 3–4 popular sample drinks to showcase quality and variety.

Steps

This is your Services Page. It's a great opportunity to provide information about the services you provide. Double click on the text box to start editing your content and make sure to add all the relevant details you want to share with site visitors.

Identify High-Impact Opportunities Based on Store Location

Example: Search using the “nearby” function on Google Maps for junior high and high schools to identify the closest options. Prioritize schools within a 2-mile radius for accessibility and convenience.

Match Tactics to the Target Audience

Example: Focus on promotions that appeal to students and organizations, such as fundraiser nights, sports team sponsorships, or sponsoring events on campus.

Choose Specific Groups to Target

Example: Target booster clubs, PTA, athletic teams, student councils, or band programs to create meaningful sponsorships and fundraising opportunities.

Develop a Relevant Offer

Example: a portion (20%) of sales donated to a specific school club on a “Spirit Night”.

Prepare Marketing Materials

Example: Design and print posters for the school and store. Create a social media post that both the store and the school’s organizations can share. Ask the school or organization to create flyers to use at their school and social media. Make sure they submit any marketing collateral for approval from you.

Execute the Strategy

Implement the plan using the tactics outlined in the marketing strategy. Monitor engagement and performance, adjusting as needed to optimize results. Provide ongoing support to the franchisee to ensure a successful campaign.

Messages

Here's some messages that we used please feel free to write your own, or if you need help with it, please contact your FBC for support

Outreach Email: Hello, I’m [Your Name], the General Manager of Feng Cha at [Location]. We are passionate about supporting local schools and would like to discuss how we can work together to support your school including exploring sponsorship and fundraising opportunities. We believe there are many different ways that we can collaborate that would benefit, the students, faculty and programs you offer. For example, We would be happy to host fundraisers at our Feng Cha. We would give back 20% of the proceeds to the school. We could also sponsor different teams/clubs. We provide both catering for the team and group events and individual drinks at a discount. Our drinks are perfect for any occasion, offering an extra caffeine boost, plus the milk and sweetness to keep everyone energized. In addition to our catering options, we’re also offering a 20% discount for your students and faculty members throughout this month. Anyone at your school can show their ID and enjoy this discount on unlimited orders. This is our way of saying ‘thank you.’ If you don’t mind, may I follow up with you in a couple of days to see if you’d like to arrange an event or catering order with us?” Warm Regards, Your Name Position Store Location

Meeting Follow Up Email: Good Morning, Thank you so much for taking the time to meet with us to discuss the opportunities with Coppell Football Team. As we discussed, we’re excited about the opportunity to be part of that support system and explore how Feng Cha can contribute meaningfully. We're also looking forward to identifying ways this collaboration can positively impact our brand. I look forward to your follow-up email outlining the next steps and potential opportunities to move forward together. Respectfully, Terry D. Collinsworth

Post Event Follow Up: Dear [Contact’s Name], We are truly grateful for the opportunity to serve your [School Name]! It was a pleasure being part of your event (or their day), and we hope our drinks brought a little extra energy and excitement. We sincerely hope we met your expectations and added some joy to everyone’s day. If there’s anything we can improve on, we would greatly appreciate your feedback. We’re always eager to learn and make our service even better. Thank you again, and we look forward to future opportunities to work together. Warm regards, [Your Name] [Your Store’s Location] Feng Cha

Marketing Materials

Template to use, we will update specific when needed.

Learn More?

Please reach out to your FBC to learn more details and see whether this could be a good strategy to implement in your market.

Elementary to High School​