Community Groups

Why We Are a Good Fit for Community Groups Partnerships

Affordable and approachable for all types of groups
Our drinks and snacks are easy to include in events, fundraisers, or gatherings without needing a big budget.
Flexible to support different types of events
Whether it’s a youth activity, cultural celebration, charity event, or volunteer day — we fit right in.
Inclusive menu for all ages and dietary needs
From caffeine-free fruit teas for kids to dairy-free and low-sugar options, we offer choices for everyone.
Fun and uplifting vibe that brings people together
Bubble tea is more than a drink — it creates a shared moment that adds joy to any event.
Easy to order in bulk or pre-labeled
We can prepare sealed, labeled drinks for pick-up or delivery, making coordination simple and smooth.
Great for volunteer appreciation or member rewards
A refreshing drink is a thoughtful way to say thank you to those who give their time and effort.
Perfect for community-based fundraisers
We can partner for give-back days, sponsor events, or share proceeds to help raise money for a cause.
Customizable branding or messages
We can add sleeves, stickers, or notes to tie into your event theme, group mission, or thank-you message.
Supports local, grassroots impact
We’re a community-focused brand — and we love collaborating with those doing good in our neighborhoods.
Enhances turnout and event experience
Free or discounted drinks help attract more people and make the event feel extra special.
Safe, non-alcoholic, and family-friendly
Ideal for all-ages events, religious groups, and environments where inclusivity is key.
Photo-worthy and fun for social media
Great for event recaps, member posts, or group pages — our drinks get noticed and remembered.
Builds long-term community relationships
It’s not a one-time sponsorship — it’s a partnership. We want to grow with you.
Helps franchisees feel rooted in their community
Supporting local groups builds trust, visibility, and loyal customers who see your store as part of something bigger.

Best Time to Run This Campaign

Throughout the year!

This campaign is best executed during those times when groups gather or when large employers host team meetings. During these times, employees, employers and houses of worship staff are in need of a quick pick-me-up to stay energized through the day. By providing refreshing, shareable drinks, we can help them recharge, making Feng Cha a go-to option they remember.

What This Campaign Does for Your Store

Increases Brand Visibility
Boosts In-Store Sales
Expands Customer Base
Enhances Brand Image
Encourages Repeat Visits
Drives Word-of-Mouth

OFFER

1 /
20% off a month

All community group staff members who present an ID get 20% off for the specified month.

Notes:

If 10 new guests are acquired, yearly spent will be 10 x $9.20 (discounted avg ticket size)*12 (annual frequency) = $1104

2 /
On-Site Booth at Company events

Set up a booth at key events and either:

Sell drinks on-site (pre-selected menu for speed), or
Offer samples to promote brand awareness and drive store traffic

Options:

Offer a QR code at your booth linking to a reward sign-up with a “free topping” or “$1 off your next visit” thank-you
Distribute fundraiser flyers for an upcoming give-back day
Provide discount cards valid only for the next 7 days to convert same-week traffic

3 /
$5 drinks for catering orders of 20 people or more

Offer a catering package with discounted drinks

Note:

If 5 to 10 catering orders are placed throughout the year, then revenue may range between $500 and $1000 annually.

4 /
Post a 20% off offer on the business Instagram

Work with the marketing team to run an Instagram promo offering 20% off for the month to any guest/members who shows their badge card in-store.

Note:

Kindly ensure that the event period is properly set

Preparation Checklist

To ensure everything is ready for the campaign, follow these steps:

Map Out Local Large Employers

Identify local community groups within a 3–5 mile radius. Use online searches or in-person visits to gather details.

Create a Contact List

Document Contact information:

Business Name
Business Type (e.g., ISD, Corporate Campus, Hospitals)
Number of Staffs (approximate)
Physical Address
Key Contact (e.g., Director of HR)
Contact Information

Prepare a Marketing Kit

Break Room Poster: Poster 30 inches, with discount details and Feng Cha’s contact information.
Menus and Business Cards: For team members to place orders.
Sample Drinks: Prepare 3–4 popular sample drinks to showcase quality and variety.

Steps

This is your Services Page. It's a great opportunity to provide information about the services you provide. Double click on the text box to start editing your content and make sure to add all the relevant details you want to share with site visitors.

Identify High-Impact Opportunities Based on Store Location

Example: Churches, Boys and Girls Clubs, and Community Centers present optimal opportunities.

Match Tactics to the Target Audience

Example: Utilize social media and LSM platforms to highlight flavorful, fun and unique beverages and promote events within online groups and communities.

Choose Specific Groups to Target

Example: Partner with prominent local churches or influential community personalities to jointly promote events and drive attendance.

Develop a Relevant Offer

Develop attractive, brand-aligned offers that resonate with large employers.

Prepare Marketing Materials

Coordinate the creation and distribution of large employer themed promotional materials, ensuring brand consistency and professional presentation.

Execute the Strategy

Follow the outlined steps in the tactics library to implement the plan effectively. Track engagement and performance where possible and provide support to the franchisee as needed.

Messages

Here's some messages that we used please feel free to write your own, or if you need help with it, please contact your FBC for support

Outreach Email: I hope you're doing well! I’m reaching out from [Your Store Name], a locally owned bubble tea shop here in [City]. We're looking to build more meaningful connections within our community, and your church group came to mind. We’d love to explore a potential partnership or fundraising event with your organization — whether that’s a give-back day, participation in one of your upcoming events, or offering something special for your members. We can provide in-store promotions, donations from proceeds, or even set up a booth for certain occasions. If you’re open to discussing ideas, I’d love to connect and see how we can support your community while also creating something fun and beneficial for everyone involved. Looking forward to hearing from you! Warm Regards, Your Name Position Store Location

Meeting Follow Up Email: Good Morning, Thank you so much for taking the time to meet with us to discuss the opportunities with [Business / Organization Name]. As we discussed, we’re excited about the opportunity to be part of that support system and explore how Feng Cha can contribute meaningfully. We're also looking forward to identifying ways this collaboration can positively impact our brand. I look forward to your follow-up email outlining the next steps and potential opportunities to move forward together. Respectfully, Terry D. Collinsworth

Post Event Follow Up: Dear [Contact’s Name], We are truly grateful for the opportunity to serve your team at [Business Name]! It was a pleasure being part of their day, and we hope our drinks brought a little extra energy and excitement to their workout. We sincerely hope we met your expectations and added some joy to their day. If there’s anything we can improve on, we would greatly appreciate your feedback. We’re always eager to learn and make our service even better. Thank you again, and we look forward to future opportunities to work together. Warm regards, [Your Name] [Your Store’s Location] Feng Cha

Marketing Materials

Template to use, we will update specific when needed.

Learn More?

Please reach out to your FBC to learn more details and see whether this could be a good strategy to implement in your market.