College & Univeristy

Why We Are a Good Fit for College & University Partnerships

Affordable and craveable
Our drinks are priced right for student budgets, making us a go-to pick-me-up or study break treat.
Great energy boost for study sessions
With caffeine and non-caffeinated options, we offer fuel for late-night cramming or long classes.
Ideal for campus events and club activities
We’re a hit at orientations, student fairs, cultural events, and fundraisers.
Faculty & staff love us too
Not just for students — professors and departments appreciate thoughtful deliveries for meetings or appreciation days.
Low-effort, high-impact collaboration
Franchisees can easily set up tabling events, campus delivery days, or digital promos with student orgs.
Popular for fundraisers
We can share a portion of sales to support campus clubs, sports teams, or scholarship efforts.
Great for finals week pop-ups
Surprise-and-delight moments (like “Free Bubble Tea Day”) can create buzz and customer loyalty.
Supports mental wellness culture
Treating yourself to a fun drink is part of campus wellness messaging — we make people feel good.
Flexible drink menu for all preferences
From low-sugar to dairy-free to fruit-based, we offer something for every dietary need.
Cool, fun brand that reflects youth energy
We enhance a campus vibe, not just serve it — students are proud to partner with brands like us.

Best Time to Run This Campaign

Various college campaigns are best executed between August and May when students and faculty are on campus for the school year. During these times, students and faculty are in need of caffeine and a quick pick-me-up to stay energized through the busy days. By providing refreshing, shareable drinks with extra caffeine, milk, and sweetness, we can help them recharge, making Feng Cha a go-to option they remember.

What This Campaign Does for Your Store

Increases Brand Visibility: Engages a large, local audience within neighboring universities and colleges, putting Feng Cha top-of-mind for nearby businesses and employees.
Boosts In-Store Sales: Each catering and individual order is a direct sale, helping to increase revenue. Successful events may lead to additional orders in the future, turning this campaign into a steady revenue stream.
Expands Customer Base: Introduces Feng Cha to people who may not typically drink bubble tea, opening doors to a new audience and encouraging non-boba drinkers to try something unique and enjoyable.
Enhances Brand Image: Demonstrates Feng Cha’s community support and appreciation for students and faculty, solidifying a reputation as a community-focused business.
Encourages Repeat Visits: By offering an exclusive in-store discount, students are incentivized to return to Feng Cha for future purchases.
Drives Word-of-Mouth: Students and faculty are likely to share their positive experience with others, spreading awareness to friends, family, and co-workers, helping build brand loyalty within the local community.

OFFER

1 /
20% of Event Sales Donated Back

You can host a fundraising event where 20% of attributed sales go back to a school organization. The school promotes the event (flyers, QR code, etc.) and their community shows up to support. Guests just need to mention the event or show the flyer when ordering.

Minimum Event Size:

We suggest a minimum of 50 guests, aiming for at least $400 in attributed sales.

At 20%, that’s an $80 donation to the school — a solid starting point and meaningful for them, while also bringing in new traffic for you.

Bonus Give-Back: 10% on Follow-Up Visits

To build longer-term loyalty, there’s an optional add-on:

Any guest from the event who signs up for the Rewards Program and completes a short form gets linked to the school.
You track their spend for the next 30 days.
You give back 10% of those tracked sales to the school.

Simple, and a great way to build repeat visits. For example:

If 15 attendees sign up and each visits 2 more times that month, spending around $9–$10 per visit, that’s ~$270 in new tracked spend. The school would get an extra $27, and you’re converting those guests into repeat customers.

Why It’s Worth It

If even 5–10 attendees become regulars (say 1 visit/month at $10.35 average), that’s $621–$1242 annually — not counting word of mouth or referrals. You’re building loyalty and visibility in a high school community for a relatively small give-back.

2 /
Sponsorship Shoutouts / Game Day Offers

20% off for team members
Free topping for ticket holders the day of the game
Team spirit promo like “Wear school colors, get 10% off”

Notes:

Always request something in return: flyer distribution, social post, inclusion in announcements, etc. It makes the event or offer more successful for both sides.

Examples:

20% off for volleyball team members

All volleyball players receive a drink at 20% off after every home game, or the whole season, if they come to the store in their uniform.

If 6 to12 players visit then that is 6 to 12 new guests acquired, yearly spend will range between 12 x $6 (avg discounted ticket size)*12 (annual frequency) = $432 to $864.

Additional revenue would increase due to marketing to more teams and groups.

3 /
On-Site Booth at School Events

Set up a booth at key school events — such as Game Days, PTA Nights, Club Fairs, or Welcome-Back Rallies — and either:

Sell drinks on-site (pre-selected menu for speed), or
Offer samples to promote brand awareness and drive store traffic

Options:

Offer a QR code at your booth linking to a reward sign-up with a “free topping” or “$1 off your next visit” thank-you
Distribute fundraiser flyers for an upcoming give-back day
Provide discount cards valid only for the next 7 days to convert same-week traffic

4 /
$5 drinks for catering orders of 20 people or more

Visit different university departments and offer a catering package with discounted drinks

Note:

If 5 to 10 catering orders are placed throughout the year, then revenue may range between $500 and $1000 annually.

5 /
Post a 20% off offer on the campus Instagram

Speak w/ the marketing dept. to post a promotion on the Universities Instagram account.

Note:

Kindly ensure that the event period is properly set

Preparation Checklist

To ensure everything is ready for the campaign, follow these steps:

Map Out Local Universities and Colleges

Identify colleges and universities within a 3–5 mile (preferred) radius. Use online searches or in-person visits to gather details.

Create a Contact List

Document each PTA, coach, director, or club advisors’ information:

School Name
School Type (e.g., Community College, University)
Number of Students and Faculty (approximate)
Physical Address
Key Contact (e.g., Director of Student Affairs)
Contact Information

Example Entry:

School Name: California State University Fullerton
School Type: University
Students and Faculty: 46,000
Address: 800 N. State College Blvd. Fullerton, CA 92834
Contact: Director of Student Affairs
Phone: 714-333-1800

Prepare a Marketing Kit

A Fundraising Brochure: an 8.5 x 11 document that details the terms of the fundraiser, or sponsorship offer and Feng Cha’s contact information.
Faculty Room Poster: Possible Posters can be up to 30 inches, with discount details and Feng Cha’s contact information to post on student communication boards and in faculty rooms.
Menus and Business Cards: For students, PTA and faculty to place orders.
Sample Drinks: Prepare 3–4 popular sample drinks to showcase quality and variety.

Steps

This is your Services Page. It's a great opportunity to provide information about the services you provide. Double click on the text box to start editing your content and make sure to add all the relevant details you want to share with site visitors.

Identify High-Impact Opportunities Based on Store Location

Identify opportunities that are most relevant and impactful to the store.

Example: If the FENG CHA store is located near a University, then campus marketing should be the first priority —especially during the school season.

Match Tactics to the Target Audience

Example: : Campus Marketing strategies focused on reaching nearby university students may include setting up a booth on campus, advertising in campus collateral, advertise on campus website, target sororities and fraternities.

Choose Specific Groups to Target

Example: Target booster clubs, PTA, athletic teams, student councils, or band programs to create meaningful sponsorships and fundraising opportunities. Contact the Director of Student Affairs to set up a booth at the next campus event.

Develop a Relevant Offer

Example: a portion (20%) of sales donated to a specific school club on an event date.

Offer 20% off to students and faculty, who present their ID, for the next 30 days.

Prepare Marketing Materials

Example: Design and print posters for the school and store. Create a social media post that both the store and the school’s organizations can share. Ask the school or organization to create flyers to use at their school and social media. Make sure they submit any marketing collateral for approval from you.

Execute the Strategy

Implement the plan using the tactics outlined in the marketing strategy. Monitor engagement and performance, adjusting as needed to optimize results. Provide ongoing support to the franchisee to ensure a successful campaign.

Messages

Here's some messages that we used please feel free to write your own, or if you need help with it, please contact your FBC for support

Outreach Email: Hello, I’m [Your Name], the General Manager of Feng Cha at [Location]. Many of your students are frequent guests of our Feng Cha and we would love to discuss different ways that we can partner with your university. We’re excited to offer your faculty and students a special discount this school year! We provide both catering-size drinks for the team to share and individual drinks at a discount. Our drinks are perfect for team breakout sessions, and team meetings during the busy school year, offering an extra caffeine boost, plus the milk and sweetness to keep everyone energized for their shifts. In addition to our catering options, we’re also offering a 20% discount for your students and faculty members throughout this month. Anyone on your campus can show their ID and enjoy this discount on unlimited orders. This is our way of saying ‘thank you.’ If it’s okay with you, I’d love to post some flyers on the student communication boards and in the faculty rooms to let everyone know about this offer. Please feel free to try these samples, and let us know what you think! If you don’t mind, may I follow up with you in a couple of days to see if you’d like to arrange a catering order with us or partner in other ways? Warm Regards, Your Name Position Store Location

Meeting Follow Up Email: Good Morning, Thank you so much for taking the time to meet with us to discuss the opportunities with [University Name]. As we discussed, we’re excited about the opportunity to be part of that support system and explore how Feng Cha can contribute meaningfully. We're also looking forward to identifying ways this collaboration can positively impact our brand. I look forward to your follow-up email outlining the next steps and potential opportunities to move forward together. Respectfully, Terry D. Collinsworth

Post Event Follow Up: Dear [Contact’s Name], We are truly grateful for the opportunity to serve your students and faculty at [University Name]! It was a pleasure being part of their day, and we hope our drinks brought a little extra energy and excitement to the event. We sincerely hope we met your expectations and added some joy to everyone’s day. If there’s anything we can improve on, we would greatly appreciate your feedback. We’re always eager to learn and make our service even better. Thank you again, and we look forward to future opportunities to work together. Warm regards, [Your Name] [Your Store’s Location] Feng Cha

Marketing Materials

Template to use, we will update specific when needed.

Learn More?

Please reach out to your FBC to learn more details and see whether this could be a good strategy to implement in your market.