Big Box Retailers

Why We Are a Good Fit for Big Box Retailers Partnerships

Perfect morale booster for large teams
A surprise bubble tea drop or team appreciation day can instantly lift energy and show staff they’re valued.
Affordable, high-impact staff perks
Our drinks are cost-effective but feel premium — ideal for HR teams looking to recognize performance or retention milestones.
Ideal for long shift refreshment
For employees on their feet all day, our drinks offer a refreshing and energizing break option.
Supports team celebrations & staff events
From grand openings to holiday parties to inventory wins — we add flavor and fun to any internal gathering.
Customizable options for shift schedules
We can cater to different shifts (early, mid, late) with pre-packed drinks delivered directly to break rooms.
Flexible menu for all preferences
From fruit teas to dairy-free options to low-sugar drinks, there’s something for every team member.
Clean, sealed, easy-to-distribute
Our drinks are pre-sealed and labeled — making handout logistics easy for managers and HR teams.
Great for employee incentive programs
Our drinks make great rewards in raffles, recognition boards, or “employee of the month” perks.
Positive team culture enhancer
Small treats can go a long way in building community and appreciation across departments.
Non-alcoholic, inclusive for all backgrounds
Our offerings are workplace-appropriate, family-friendly, and culturally resonant.
Encourages repeat orders from leadership teams
Once a manager sees how well it goes over, they’re likely to bring us back for future celebrations or incentives.

Best Time to Run This Campaign

Throughout the year!

This campaign is best executed during peak shopping seasons, particularly Black Friday and the Christmas holiday season. During these times, big box retail employees are in need of caffeine and a quick pick-me-up to stay energized through the busy days. By providing refreshing, shareable drinks with extra caffeine, milk, and sweetness, we can help them recharge, making Feng Cha a go-to option they remember.

What This Campaign Does for Your Store

Increases Brand Visibility
Boosts In-Store Sales
Expands Customer Base
Enhances Brand Image
Encourages Repeat Visits
Drives Word-of-Mouth

OFFER

1 /
20% off a month

All Big Box retailer employee’s present their ID to get 20% for the month.

Notes:

If 10 new guests are acquired, yearly spent will be 10 x $9.20 (discounted avg ticket size)*12 (annual frequency) = $1104

2 /
On-Site Booth at Company events

Set up a booth at key events and either:

Sell drinks on-site (pre-selected menu for speed), or
Offer samples to promote brand awareness and drive store traffic

Options:

Offer a QR code at your booth linking to a reward sign-up with a “free topping” or “$1 off your next visit” thank-you
Distribute fundraiser flyers for an upcoming give-back day
Provide discount cards valid only for the next 7 days to convert same-week traffic

3 /
20% Catering Orders

During the month of ________ , Retailer _______ will receive a 20% discount on large orders of 10 or more beverages.

Note:

If 2 retailers order 20 drinks twice in a month that may generate 20 x $9.20 (approximate average check w/discount) or $736. This does not include the frequency of orders that may occur due to new customers trying the location for the first time and frequenting more often.

4 /
Post a 20% off offer on the business Instagram

Work with the marketing team to run an Instagram promo offering 20% off for the month to any guest who shows their badge card in-store.

Note:

Kindly ensure that the event period is properly set

Preparation Checklist

To ensure everything is ready for the campaign, follow these steps:

Map Out Local Retailers

Identify big-box retailers within a 3–5 mile radius. Use online searches or in-person visits to gather details.

Create a Contact List

Document Contact information:

Business Name: Best Buy
Business Type: Consumer electronics
Employees: 500
Address: 1800 S Loop 288 Ste 102 Bldg 1, Denton, TX 76205
Contact: John Doe
Phone: 469-296-1800

Prepare a Marketing Kit

Break Room Poster: Poster 30 inches, with discount details and Feng Cha’s contact information.
Menus and Business Cards: For team members to place orders.
Sample Drinks: Prepare 3–4 popular sample drinks to showcase quality and variety.

Steps

This is your Services Page. It's a great opportunity to provide information about the services you provide. Double click on the text box to start editing your content and make sure to add all the relevant details you want to share with site visitors.

Identify High-Impact Opportunities Based on Store Location

Example: If the store is located near a Big Box Retailer, then marketing to these retailers should be a priority—especially during the holiday season.

Match Tactics to the Target Audience

Example: For FENG CHA Locations, present Marketing strategies focused on reaching and catering to nearby Big Box Tenants including Home Depot, Best Buy, Target, Costco and others.

Choose Specific Groups to Target

Work with the franchisee to narrow down specific Big Box Retailers to focus on.

Example: Target a retailer that needs to provide caffeinated refreshments to their team as pick me up.

Develop a Relevant Offer

Example: Offer 20% off to team members for the holidays and a discount for large bulk orders.

Prepare Marketing Materials

Example: Design and print a promotional poster to hang in the break room.

Execute the Strategy

Follow the outlined steps in the tactics library to implement the plan effectively. Track engagement and performance where possible and provide support to the franchisee as needed.

Messages

Here's some messages that we used please feel free to write your own, or if you need help with it, please contact your FBC for support

Outreach Email: Hello, I’m [Your Name], the General Manager of Feng Cha at [Location]. We’re excited to offer your employees a special discount this season! We provide both catering-size drinks for the team to share and individual drinks at a discount. Our drinks are perfect for team building or breakout sessions, and meetings during the day, offering an extra boost, plus the milk and sweetness to keep everyone energized for during their time here. In addition to our catering options, we’re also offering a 20% discount for your employees throughout this month. Anyone team member of your organization can show their ID and enjoy this discount on unlimited orders. This is our way of saying ‘thank you.’ If it’s okay with you, I’d love to leave a poster in your establishment to let your group know about this offer. Please feel free to try these samples and let us know what you think! If you don’t mind, may I follow up with you in a couple of days to see if you’d like to arrange a catering order with us Warm Regards, Your Name Position Store Location

Meeting Follow Up Email: Good Morning, Thank you so much for taking the time to meet with us to discuss the opportunities with [Business / Organization Name]. As we discussed, we’re excited about the opportunity to be part of that support system and explore how Feng Cha can contribute meaningfully. We're also looking forward to identifying ways this collaboration can positively impact our brand. I look forward to your follow-up email outlining the next steps and potential opportunities to move forward together. Respectfully, Terry D. Collinsworth

Post Event Follow Up: Dear [Contact’s Name], We are truly grateful for the opportunity to serve your team at [Retailer Name]! It was a pleasure being part of their day, and we hope our drinks brought a little extra energy and excitement to the busy season. We sincerely hope we met your expectations and added some joy to their break times. If there’s anything we can improve on, we would greatly appreciate your feedback. We’re always eager to learn and make our service even better. Thank you again, and we look forward to future opportunities to work together. Warm regards, [Your Name] [Your Store’s Location] Feng Cha

Marketing Materials

Template to use, we will update specific when needed.

Learn More?

Please reach out to your FBC to learn more details and see whether this could be a good strategy to implement in your market.